Paid social media marketing

Because both the internet and content marketing are constantly evolving, there are many ways to go about your advertising strategy on social media platforms. The types of ads you choose depend on your preferred platforms and the audience you want to reach. Below are a few examples of the most common types of ads used on social media. Paid social marketing © 2023 Amplify media + marketing.All rights reserved | Sitemap

We proudly work with clients in a multitude of industries and consistently provide top results each and every time. Although a fully optimized social media presence is only part of the goal, these results provide clear evidence that our work is second to none. We offer high-valued ROI, maximizing your investment and delivering measurable results. Social Media As Jay Baer, founder of Convince & Convert, explains, “The best social media strategic plans are tool-agnostic and set forth objectives and metrics that supersede any particular social venue.”

The hard metrics are worth keeping an eye on, as the goal of pretty much every campaign will be to maximize at least one of the above stats among your target audience. However, relying on them exclusively will not always paint an accurate picture of how strongly your campaigns are performing. Because of this, it’s usually best to monitor efficiency-focused metrics to get a better idea of how useful your targeting, budget and creative are: 1. Paid Social Media You can generate new leads and create brand awareness by using Facebook paid marketing, as well as being able to analyse campaign results through reports and analytics that give a much clearer outlook of the campaign. These give a deeper insight into what the best posting time is, or what the most desired type of content can be, so play around with these features to ensure you are receiving the most back from your Facebook paid marketing campaign.

On Instagram, you can limit your ad spend to what works for you, even starting at as little as £1. Your chosen amount is what identifies the timeline for the campaign and the size of your audience. Think of it as fuel for your car – your car keeps going for as long as the fuel that you’ve paid for. On your Instagram paid marketing campaign, your ad keeps going for as long as the time you’ve paid for. Engagement Back to top Ideally, you’re going to run an ad campaign with retargeting. That means you can stretch your wings with multiple ads. You can incorporate ads, organic social media posts, free social media like reviews & word-of-mouth, blogs posts, influencer marketing, share content from other sources, across many social channels…